As malls around the Middle East start opening their doors to welcome customers to a new post-lockdown shopping experience grounded in preventative safety measures, e-commerce options continue to grow for those who may still prefer to shop from the comfort of their homes. Leading luxury fashion houses have quickly joined the various online retailers already available in the region to launch their own e-boutiques with exclusive capsules, expedited delivery times, and creative virtual experiences for locally-based online shoppers.
Keep reading to discover which of your favorite brands have gone digital over the past month to shop anytime, anywhere in this part of the world…
The UAE is the latest country in Bulgari‘s rapid worldwide digital expansion and the first from the Middle East. Friends of the brand including Emirati entrepreneur Mthayel Al Ali, Emirati influencer Nouf Al Tamimi, Saudi singer and actor Aseel Omran, and Saudi designer Alanoud Badr starred in the announcement campaign featuring chic illustrations of the popular regional personalities. Live from May 27 onwards, the new e-commerce platform translates the Italian jeweler’s client-focused approach online with easy-to-use virtual tools such as 3D images and augmented reality as well as a specialized customer service team on hand to assist when necessary. Free shipping, flexible delivery, and complimentary exchanges either online or in-store complete the highly personalized holistic experience.
“E-commerce must be an engaging and exclusive 360 degrees experience, offering the same service of excellence delivered in a Bvlgari boutique. Not to mention the complementarity of the website with the Boutiques in terms of contents and information,” explained Bulgari’s CEO Jean-Christophe Babin in a statement. “With the Covid-19 our e-shop has become our number 1 store worldwide with a growth exceeding 100% and we believe it will reinforce its leading position after Covid-19, as it has been an accelerating factor. The key to this success lies in its smooth interconnection with the ‘physical’ boutique and the other digital channels – therefore, in our coherent omnichannel approach and total alignment of Boutiques associates and consumer care advisors.”
Regional-based clientele can now browse a specially curated selection of Louis Vuitton‘s latest seasons and heritage pieces on its e-store recently launched during the Holy Month. From ready-to-wear, footwear, and leather goods, to watches, jewelry, and fragrance, this one-stop virtual shop in both English and Arabic mirrors the ease and variety of the French maison’s elaborate physical boutiques. Louis Vuitton’s infamous personalization services such as hot stamping and engraving to create a bespoke product are just a click away as are exclusive pre-launches and collections for the Middle East complete with complimentary delivery straight to your home whether it’s in the UAE, Saudi Arabia, or Kuwait. The dedicated client services team available all seven days of the week for direct ordering capabilities, efficient returns, and any other queries also add a helpful human touch to the growing digital channel.
For the first time in the Middle East, Dior debuted a virtual pop-up portal this May, showcasing its exclusive rose gold capsule designed in honor of Ramadan for its UAE clients. Championing modern interpretations of the luxury maison‘s most emblematic silhouettes in a metallic pink palette in addition to the house’s most essential statement accessories such as the J’Adior pumps and Lady Dior handbag, the comprehensive online site has something for everyone including men and children with their respective portals. A brief turnaround time of up to five working days and free delivery to all seven emirates guarantees a short cart-to-doorstep wait to top off the ultimate shop-from-home experience. “A unique way of perpetuating the wonder and the art of gifting and treating oneself that Monsieur Dior so loved,” released the brand in a statement.“In these unprecedented times, Dior remains committed to continuing to satisfy and surprise its customers while respecting the strictest safety standards.”