It’s a collaboration made in premium streetwear heaven: New York streetwear brand Supreme and luxury brand Louis Vuitton have officially released its collection in pop-up stores worldwide. The brands united and revealed their co-designs at the French label’s men’s show in Paris Fall 2017. David Beckham, Kate Moss, and rapper Travis Scott (kitted out head-to-toe in the Supreme and LV respectively) cozied up on the front row to see the first official pieces from the street-meets-high-fashion powerhouse duo.
The collaboration is now available in pop-up stores across the globe, with 180 The Strand in London (where Louis Vuitton held its Series 3 exhibit in 2015) being the latest to open its doors. Counterpart shops are located in Sydney, Seoul, Miami, Paris, Beijing, Tokyo, and Los Angeles. The collection will be available until July 21, including shoes, accessories, leather goods, and ready-to-wear.
The rumor mill has been working overtime since the creative director of Louis Vuitton’s menswear division, Kim Jones (who joined in 2011), was seen at Supreme’s first Paris store opening; Supreme’s founder James Jebbia sat front row at Louis Vuitton Spring 2017 show; and periodic Instagram posts flared up in 2016 of the expectedly unexpected collaboration. Some were swiftly deleted but still noted by eagle eyes.
Fashion amnesia may not have set in for all fashion editors. One recalls that Louis Vuitton did sue Supreme way back in 2000 (that’s a stone age ago in this industry, mind) for featuring an interpretation of the storied French fashion brand’s logo splashed across skate decks, beanies, and T-shirts. Louis Vuitton’s legal team demanded that the collection be withdrawn from the marketplace, and so it was. That’s all water under the bridge now – especially considering the legit boards housed inside high-wattage luxury leather cases toted down the runway today.
Us Vogue’s Luke Leicht reported on how the collaboration first came about in the Louis Vuitton headquarters, speaking to Kim Jones: “It was Michael Burke, the CEO of Louis Vuitton, called me up one day and said, ‘Do you know the people at Supreme because I’m really interested in the brand and I’d like to talk to the founder,’ who’s James Jebbia, who I know. So I said you can get his number off me if we can do a collaboration with them!” Dedicated streetwear aficionados the world over and Louis Vuitton fans unite – see the Vogue Arabia edit of the collection above from the runway.
The Louis Vuitton X Supreme collaboration is available now in global pop up stores across the globe until July 21st 2017. Best keep your sneakers on to dash to the locations, this collection will sell at super speed.