Marrakech was the place to be earlier this week when Louis Vuitton presented its new high jewelry collection. Titled ‘Spirit’, the 125-piece collection designed by the maison’s jewelry and watches artistic director Francesca Amfitheatrof celebrates humanity’s incredible capacity for innovation and the mythology around fantastical creatures with a 21st century lens.
For its launch, a star-studded intimate dinner was hosted at the Dar El Bacha, with the guest list including Grammy-winning Australian singer Kylie Minogue, Vogue Arabia editor-in-chief Manuel Arnaut, actors Chloë Grace Moretz and Riley Keough, models Anna Ewers and Sasha Pivovarova, as well as digital influencers and editors. Dressed in edgy pieces from the French fashion house, the attendees also viewed the collection up close, which recently named Academy Award-winning actor Cate Blanchett as its brand ambassador.
“Like a phoenix rising from the ashes to take flight, or a dragon breathing protective fire, the Louis Vuitton woman exudes amazing strength, energy and optimism,” says Amfitheatrof of the collection. “It is that very femininity – so emancipating and emblematic of the maison – that I wanted to embody in Spirit.” The collection is accommodated across five distinct universes, with each reflecting Louis Vuitton’s house codes: Liberty, Grace, Fantasy, Radiance, and Destiny. Also worth noting is the collection’s size, as at 125 pieces, it makes it the brand’s largest ever jewelry release, and has taken over 40,000 hours of work in the Parisian ateliers.