Louis Vuitton Presents a Noble Aquatic Fantasy in Isola Bella for Cruise 2024

Photo: Alessandro Lucioni / Gorunway.com

In these post-Covid times, Cruise shows have become major events, with luxury brands investing big resources in special collections that are presented with razzle-dazzles all over the world. Recently, cities such as Los Angeles, Seoul, and Mexico hosted fashion shows that made flashy statements. However, with Louis Vuitton, and in a moment when “quiet luxury” is the concept “du jour”, the scenery was quite different, with the magical Isola Bella offering an elegant yet powerful backdrop for the latest collection, unveiled last night.

The home of the noble Borromeo family for several centuries, the island might span only 0.20 km², but every little corner seems full of charm, mystery, and inspiration. Looking to this historical landmark, where lush gardens meet the lake waters, Louis Vuitton presented a paradoxical “botanical cruise”, “populated by drifting creatures that abandon aquatic dwellings for the discovery of terrestrial wonders”, explained the show notes.

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On the runway, this reflected on models wearing jackets and skirts in neoprene, with details reminiscent of fish fins, and skirts with XL paillettes, like fishtails. Models even wore masks that took the aquatic fantasy to the next level, turning them into futuristic sea creatures. The show also exuded a sense of nobility, especially felt in the dramatic headpieces and the generous volume of shoulders, hips, and the bottom of skirts. This didn’t come as a surprise, as we were, after all, in the home of one of the most powerful families of Italy.

Alongside the elevated fashion, there was also rain — a lot of rain. But that just made everything even more poetic, adding a sprinkle of extra drama to the night’s fashion fairytale.