London welcomed back fashion week last week and featured some of the first physical catwalks since the beginning of the year. Involving a mixture of digital and physical presentations, over 80 brands gathered in the UK’s capital to showcase their Spring/Summer 2021 collections.
A majority of brands opted for a cinematic experience, presenting their collections via a digital film, while other brands like Burberry introduced next season’s collections through a digital live stream. There were few brands that chose physical presentations, with in-person appointments and live catwalks limited to fewer than six people at one time.
Despite the altered format of London fashion week, with an electric-mix of designers like Molly Goddard, Vivienne Westwood, Richard Malone, and Simone Rocha gracing the event, both digitally and physically, this week may have been the most innovative fashion week yet. Burberry inaugurated the week, with its virtual showcase which chief creative officer Riccardo Tisci said was inspired by “a love affair between a mermaid and a shark, set against the ocean, then brought to land.” Burberry started the week off strong, with its show set in an enchanted woodland location, featuring a new take on the classic trench coat along with many nautical-styled creations. Molly Goddard, who rose to prominence with Villanelle‘s signature pink puffy dress in Killing Eve, returned to London fashion week and brought vibrance and exuberance of color alongside her signature tulle designs.
A week with innovative visions up against challenging expectations, London fashion week has been one to remember. As another fashion week draws to a close, Vogue Arabia highlights the week’s top looks from designers this season.