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‘Tis the Season to Be a Brand Loyalist

logo trend

The house logo featured on gold lettering was seen on handbags, belts, and leather accessories galore at Moschino Spring 2018. Indigital

When fashion week moved to its penultimate stop (Milan, darling), one particular ’90s trend had made a firm comeback: logo mania. The Italian style capital truly confirmed that it’s all about being brazen with your penchant for big-name brands. It’s been one of the major looks of 2017, as seen on millennial It girls such as Kendall Jenner, Gigi Hadid, and Nora Attal, and its got a micro trend with staying power for 2018.

brand logos

Photographed by David Brandon Geeting for Vogue Arabia’s January 2018 issue

We’re not talking minimalistic branding stamped onto zips and dainty labels. Quite the contrary, the big maisons are asking loyal customers to pledge their allegiance to the respective fashion houses in bolded-up, central T-shirt fashion (oh, with the gold gilt belt to match). Vogue Arabia decodes how to wear the trend ahead of 2018.

#1: Double-Up Branded Jewels with a Logo T-Shirt

logo trend

Gucci Spring 2018. Indigital

To tap into this so-2018 trend, wear reams of logo-laden pearls – the Chanel double Cs or Gucci double Gs are perfect – layered over a branded top, and completed with a belt. After all, too much is never enough for Spring 2018.

#2: Go Bold with Logo Lovin’ (Or Go Home)

logo trend

Fendi Spring 2018. Indigital

Fashion introverts may need to stay home next season because the Spring 2018 MFW collections are aimed squarely at outlandish dressers. A logo print fur coat (with matching lining) and statement handbag combination is a ‘yes’ for 2018. Share your designer ardour with the world accordingly.

#3: The Pretty (In Pastel) Way to Spell It Out

logo trend

Versace Spring 2018. Indigital

If you want to soft pedal your branded sartorial side, then do so by wearing Versace‘s Medusa heads embroidered onto loafers or investing in Versace T-shirt in pretty pastel. Matching pants are optional but also advised. Do it before Jenner does. Read Vogue Arabia’s runway report on the Versace Spring 2018 show.

#4: Say It With Arm Candy

logo trend

Prada Spring 2018. Indigital

An instant way to update your wardrobe can simply be to invest in a handbag that nails the new, core trend in one fell swoop (or swing). In this instance, Prada’s graphic shoulder bag captures the spirit of rock ‘n’ roll with an unapologetically branded edge. See the full Prada show here.

Street style fresh from Milan Fashion Week Spring 2018

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