Lara Khoury, the designer, does not go unnoticed. She wears her dark hair in a buzz cut and her features are strong and piercing. She is the proud leader of her pack of amazons that storms the Mediterranean coast (apparently barefoot) in homage to Beirut’s glory days, as captured by photographer Hashem el Madani, who passed away in August of this year.
“Comfortable and classy,” says Khoury backstage, speaking about her brand’s signature. “I like to work with volumes, to find new shapes. It’s sexy but at the same time edgy and unique,” she explains. The Lebanese designer, who studied at ESMOD Paris, was launched by the Starch Foundation in 2008.
As models glided across the runway, dresses billowed and transformed like clouds. Meanwhile, asymmetrical cuts and sarouel pants showcased the edge that Khoury desired. A close-up look at the clothes showed that Khoury is equally meticulous with her linings. However, the color, which Khoury considered a “major lead” for this Spring collection, was at times crass. Only some metallics, like the dress featured above, showcased an appealing contrast with Khoury’s nimble tailoring. The sophistication of this collection will attract an assertive clientele, while looks with flower embroideries and shorter skirts are à propos for the ingenue.