Lama Jouni is having a stellar 2017. Shortly after presenting her latest collection in Paris for the second consecutive year and joining the line-up for the 10th Fashion Forward event, the Lebanese womenswear designer was shortlisted as one of the 2017 DDFC/Vogue Fashion Prize ready-to-wear finalists. “I think it is going to be a great journey for all of us designers – even if the end result is not winning. I am sure that we will all learn so much from the experience and I can’t wait for it to start,” the designer told Vogue Arabia.
Jouni, who had previous stints with Rad Hourani, Balmain, and Reed Krakoff, has certainly made a name for herself since launching her eponymous label in 2013. With each collection she puts out, the designer demonstrates that her forte lies in exceptional tailoring and cuts. Cue her 1990s inspired Spring 2018 collection, titled ‘Back to Basics’. The offering – with its comfortable, functional pieces – was made with a fuss-free woman in mind. Additions like outer pockets and detachable belt bags on gaucho and palazzo pants where you can easily slip your phone or wallet will undoubtedly costume those who are constantly on the go. “I wanted the collection to be versatile and to complete a woman’s closet,” says Jouni.
“Since I am a minimalist, I always tend to look back to the late 1980s and 1990s,” she adds. “I feel like this era in fashion really represents minimalism in its best way. I looked into the personal styles of the most iconic women of that time and reinterpreted them for different generations of women.” This translates to sequined abstract jackets and shirts, draped off-shoulder bodysuits, hoodies, traveling sets, and white T-shirts inscribed with the collection’s name. The statement-making collection also incorporates plenty of suits to effortlessly transition a career woman from day to night. A highlight piece comes in Jouni’s idea of an LBD – a long, black, sequined jumpsuit with flared legs that would make a great addition to any 1990s girl’s wardrobe.
See Lama Jouni’s Spring 2018 collection here.