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Lama Jouni’s Fall ‘17 Collection is Inspired by the Baalbek Ruins

With experience at Balmain and Rad Hourani before heading up her own eponymous label, Lama Jouni knows a thing or two about what women want. And her Fall 2017 ready-to-wear collection emphasizes that. Featuring a lineup of expertly cut and tailored cocktail dresses, skirts, and blazers, it’s primed for evening soirées. However, unlike her past collections which had sensual accents, the designer decided to take on a different route of empowerment for Fall 2017. After sifting through old fashion photographs set against a backdrop of the Acropolis in Baalbek, Lebanon, Jouni decided to conceive a range of clothing dedicated to her home country. “It was so beautiful how the ruins and the fashion translated into these powerful images that depicted that period in Lebanon,” the designer told Vogue Arabia.

The result? White, cotton t-shirts emblazoned with the French phrases “Liberté” and “Mille Neuf Cent Quarante Trois 1947” printed across the front, boxy, belted blazers with cinched waists, and utilitarian-inspired pants. The “Green Line” in Beirut was another point of reference. A green foliage that grew in between abandoned buildings after the civil war, Jouni translated the concept into the green and floral prints seen throughout the collection. Case in point: the ruffled, bandeau top adorned with flower appliqués.

In addition to bold colors and her signature body-con dresses, the Parsons graduate focused on an interplay between structure and fluidity. When it comes to wearing the collection in your everyday, the designer’s suggestion is to mix and match. “I always like putting together contrasting elements— like pairing sharp and fluid silhouettes, and opposing textures together.” Ahead, discover Lama Jouni’s Fall 2017 collection inspired by Lebanon.

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