On Dubai Fashion Week FW23‘s penultimate day, Lama Jouni speaks to Vogue Arabia about her latest collection.
Staying true to the roots of her eponymous brand, Jouni turned the runway into a celebration of the female form, each piece infused with her signature elegance and impeccable tailoring.
The Lebanese designer and DDFC/Vogue Fashion Prize 2017 finalist launched Lama Jouni in 2013 after spending years honing her craft at renowned design houses such as Balmain and Rad Hourani. Since then, she has been subject to great critical acclaim and dressed some of the most renowned celebrities in the world.
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Read on to know all about Lama Jouni’s Dubai Fashion Week FW23 show.
Tell us more about your collection being showcased at Dubai Fashion Week.
For this season, I wanted to add more offerings to the essential line, showcasing new materials that are elevated for occasional wear. However, I have kept some of the core pieces that represent the brand’s DNA.
What kind of woman are your designs made for?
I design for women that are confident and practical but most importantly I want to provide women with pieces that will boost their femininity and make them feel empowered in their bodies.
How does it feel to be a part of the inaugural Dubai Fashion Week?
I am always happy to see the industry growing in the region, and therefore, I will always try to be a part of this growth and help expand our creativity internationally.
Name one regional and international celebrity you would love to see in your designs.
Regionally I would love to dress Nadine Labaki, and internationally, Hunter Schafer and Zoë Kravitz.
What’s next for your brand?
The plan is to expand the product range offering essential suiting, swimwear, and evening wear, and continue to increase our retail partners all over the world.
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