Spotlighting the #DoYouSpeakLacoste collection, Lacoste’s Ramadan 2024 campaign is all about unity. Mohammed Habtoor, who features in the campaign, shares his experience.
With Ramadan now upon is, all find themselves in a state of reflection, focusing on spiritual renewal and and community bonding. In honor of the Holy Month, Lacoste has now announced a special Ramadan campaign, which dedicates itself to spotlighting the many pillars of this special time, from inclusivity and diversity, to unity.
Photo: Courtesy Lacoste
To bring its Ramadan 2024 campaign to life, the clothing brand joined forces with four inspiring creatives from the region, namely Ibrahim Al Baker, a visual artist and creative director from Qatar, Farah Assaad, a creative director from Kuwait, and from Dubai, two noteworthy individuals: public personality Mohammed Habtoor, and film director Abdulla Al Kaabi. Together, the four creatives starred in a campaign that spoke of bringing together different cultures and languages, but in Lacoste’s elegant style. The main aim of the Ramadan project was to instil a feeling of togetherness, and to inspire audiences to embrace differences.
Photo: Courtesy Lacoste
Commemorating the “Do You Speak Lacoste” collection which will be pre-launched exclusively in the Middle East, the new Ramadan campaign celebrates culture in a novel way, and takes inspiration from Lacoste’s rich heritage. The collection, of course, features the brand’s iconic crocodile motif, along with the four key patents brought in by René Lacoste: polo collars, tennis rackets, tennis ball machines and gold clubs. Before you check out the Ramadan-ready line, don’t miss this special conversation with Mohammed Habtoor — an artist, philanthropist, taste maker, activist, and trendsetter who is constantly challenging traditional customs and the way Arab men perceive fashion — about the experience of playing an integral part in Lacoste’s campaign.
Photo: Courtesy Lacoste
You star in Lacoste‘s latest Ramadan campaign — how special is Ramadan to you?
Ramadan has always been the month that I look forward to annually, as it holds some of the most special and rewarding times. It unifies everyone. It’s the time of giving, and healing your mind, body and soul.
What drew you to collaborate with Lacoste for the “Do You Speak Lacoste” campaign, and what excites you most about it?
Lacoste has always been a brand that I grew up wearing as a child into my adulthood. It felt so natural to be part of this campaign, that holds so much history, and on this beautiful month, unites us all. It’s the unity that excites me the most.
Photo: Courtesy Lacoste
In this campaign, you worked on a special video with other cool creatives, namely Abdulla, Ibrahim and Farah. What was that experience like for you?
It is a win win situation — Abdulla is my best friend since childhood! Ibrahim is someone that has always inspired me with his art, and we became friends over the years, and Farah is the newest addition in my life as a friend. So it was all a combination of old and new, with so much love and respect for one another in the field that we are in. So again it goes back to unity.
Can you tell us about a specific Ramadan tradition or value that holds significant meaning to you and influences your style choices?
It all comes down to comfort.
What’s your favorite piece from the Lacoste Ramadan collection?
The Lacoste sweater you see me wear in the campaign.
What message do you hope to convey through your participation in the “Do You Speak Lacoste” campaign, both as an individual and as a representative of your community?
Again, it’s speaking one language that unites us all.
