It’s been almost two years since Kanye West tweeted his contempt over the rumors that his sister-in-law Kylie Jenner would be working with Puma. “There will never be be a Kylie Puma anything,” he tweeted ahead of his Yeezy Season 3 show in response to the rumors that the young entrepreneur had signed a million dollar deal with the athletic brand. “1000% Kylie is on Yeezy team!!! Never try to divide the family!!!” he added. But despite his rant, the 21-year-old would go on to star in multiple campaigns and even create her own collection for the sports brand. However, it has been announced that as of Tuesday, Jenner will officially be joining her brother-in-law as a member of the Adidas family (it’s unknown whether the father of her daughter Stormi and Nike ambassador Travis Scott will be making the switch too).
The makeup mogul announced the news on her Instagram stories, writing, “So excited to announce that I am officially an Adidas ambassador,” alongside a picture of herself wearing the new Adidas Falcon trainers. The youngest member of the Kar-Jenner clan is set to be the star of the Adidas Falcon campaign, which will launch in Adidas Originals stores across the GCC on September 6, as well as online at adidas.ae.
The new sneakers are a contemporary recreation of the first Adidas Originals Falcon Dorf runners that launched in 1997, which is also the year Jenner was born. The new-and-improved design comes in a grey, pink, black, and blue colorway, and boasts mesh and suede overlay and reflective detailing. Did we mention how Instagrammable it is too?
Below, the newly minted Adidas ambassador reveals her favorite way to style the Falcon, her favorite thing from the ’90s, and the women that inspire her.
The Falcon campaign is a nod to the ’90s. Is there anything from the ’90s that you have discovered recently or have grown to love?
“I love ’90s style, and it’s really inspired many of the color choices in my collections. From my dark matte lip kits to the bold eyeshadow palettes, these looks are definitely a throwback to that time.”
How do you style your Falcons?
“Definitely with some Adidas track pants and a crop top or a tight casual dress. They can be dressed up or down – love the black and pink colorway!”
What does being bold and unapologetic mean to you?
“Being confident enough to be who you are and take risks.”
How do you think social media has affected culture?
“Social media has given people the platform to share their creativity and be part of something bigger – it’s a new way of connecting and expressing yourself.”
Not many people have achieved the level of success you have by such a young age. To what do you attribute that rise?
“Being surrounded by successful, confident, smart women has given me a sense of wanting to leave my mark and I’m doing it through something I’m passionate about: beauty. And of course, I owe so much to my family who are my biggest source of support and inspiration.”
Who are the women who you look up to or have inspired you?
“Definitely the women in my family, including my mom. She’s set a great example for us and is always there if we need anything! My family is so supportive of everything that I do and continues to inspire me to do what I love.”