Lebanese bridal fashion atelier Krikor Jabotian, in collaboration with non-profit charity organization Beit el Baraka, has launched its new campaign “Flower of Glory” to run throughout the month of June. The collection is made up of seven limited edition brooches created by Lebanese artisans, and all proceeds generated will go to Beit el Baraka, who are dedicated to keeping destitute communities in Lebanon afloat by providing them access to food, medical services and education.
Over the past two years, up to two million Lebanese people have found themselves in crippling poverty after the worst socio-economic crisis since 1920 hit the nation. The Lebanese currency’s soaring inflation rate, the Covid-19 pandemic, and the August 2020 Beirut blast – one of the most powerful non-nuclear explosions in history – have compounded Lebanon’s unprecedented financial and economic collapse.
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Lebanese women, the nurturers, fighters, and mentors who let Lebanese communities blossom and persevere despite grave hardships, inspire the seven delicate brooches named Anahid, Layla, Sabah, Salwa, Therese, Varteni, and Victorine.
Together, the brooches create an exquisite bouquet of brass and pearl, each with its own one-off unique design, exemplifying the exquisite artistry of traditional Lebanese craftsmanship.
The most moving part of the campaign is a three-minute clip featuring three old Lebanese ladies fondly reminiscing their love for fashion, whether it be dressing up or sewing clothes from scratch for their loved ones, and their love for their country, Lebanon.
Creative Director and Lebanese fashion designer Jabotian says that he has a great sense of gratitude and respect for Beit el Baraka’s mission and vision. “It has been a devastating year for Lebanon, and this is the atelier’s humble way of giving back. We remain ready and willing to support one another, in hopes that one day every Lebanese can lead a dignified life. Hand in hand, we hope to make a significant step towards realizing this dream,” he added.