Kim Jones. Photo: Brett Lloyd/Courtesy of Fendi
It’s set to be one of the most highly anticipated events in the 2021 fashion calendar as Kim Jones takes over the reigns from the late Karl Lagerfeld as artistic director of couture and womenswear at Fendi, presenting his first couture collection on January 27.
Stepping into Lagerfeld’s shoes was never going to be an easy feat, and for Jones the collection marks a series of firsts. The show will not only be his first for the LVMH-owned, Italian fashion house, since his appointment in September, but it will also mark the first time in the British designer’s career where he will design both women’s and couture clothes.
Jones, who is also a designer of Dior Men, will showcase the collection at the Palais Brongniart during Paris Haute Couture Week. Both Fendi and Jones announced plans for the big show on Instagram, confirming, “This will be Kim Jones debut collection for the Roman Maison.”
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Karl Lagerfeld enjoyed a tenure of 54 years at Fendi, working closely with Silvia Venturini Fendi, who continues to design Fendi accessories and men’s wear. LVMH are hopeful the new partnership will be as creative and successful.
“I would like to profoundly thank Monsieur Arnault, Pietro Beccari, Serge Brunschwig, and Silvia Venturini Fendi for this incredible opportunity,” said Jones after his appointment. “Working across two such prestigious houses is a true honor as a designer and to be able to join the house of Fendi as well as continuing my work at Dior Men’s is a huge privilege.”
Jones is a talented star in the LVMH family, before Dior and Fendi, the London Central Saint Martins graduate worked for seven years at Louis Vuitton as the men’s wear designer. Before that he was creative director for British men’s luxury-goods brand Alfred Dunhill, a role which saw him pick up a Designer Of The Year award at the Fashion Awards. He won the same award again in 2019 for his work at Dior.
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