Dubai-based Salama Khalfan’s jewelry brand, Alezan by SK, has quickly garnered an A-list following thanks to its distinctive designs and bold colorplay. From Scarlett Johansson to Kate Hudson and Vogue cover girl Bella Hadid, the brand may have only been trading since 2014 but the roster of its clientele is universally impressive.
Only last week Kendall Jenner was spotted in Hollywood sporting the Shanan Chevron and Dancer ring from Alezan by SK’s current collection. The latest jewelry offering is inspired by the first Chinese fan of the Shang Dynasty and features the brand’s signature horseshoe motif. Expect rich heady colors and Asian accents on classic, key pieces. With the heightened exposure that emerging and established brands get via the advent of digital e-commerce, and the unknown bounds of being tagged in a post from one of 2017’s Instagram icons, designers can get heard from East to West respectively and build a global business in one social media ‘magic moment’. But after three years of solid business and a zeitgeisty list of loyal fans, this is a brand to seriously watch, whether you are in Dubai or downtown LA.
Alezan by SK Shanhan collection is available across the region in Kuwait and UAE stores, and online.