Sharp tailoring, studded leather and sculpted shoulders signal the arrival of Alexander McQueen’s Fall/Winter 2019 campaign. Set in the Northern English countryside – where Creative Director Sarah Burton grew up – photographer Jamie Hawkesworth captures Kate Moss in an industrial mill and its surrounding gardens. Burton draws upon this quintessentially British landscape throughout the collection, taking inspiration from the moody blooms and fabric mill machinery that she associates with her hometown. There’s a sharp contrast between the industrial setting and the natural environment, which is further reflected through the collection’s story of dark romance. From fuchsia petal sleeves paired with punk jewelry to slick power suits styled with heavy-duty boots, Burton continues to play with juxtaposition.
It feels appropriate that the iconic British model is the face of a campaign that repeatedly references Burton’s home territory; the suiting is appropriately marked “Made in England” and the wool comes from the mills she once visited. In a bid to upcycle and explore new forms of craft, the designer also included embellishments created from remnants and scraps found on the factory floor. For the standout look of the campaign, Moss sports an oversized silk taffeta red dress that is puffed and gathered into a floral form. Resembling an English rose, the craftsmanship is more couture than ready-to-wear – a surefire hit on the red carpet come events season.
Scroll through the gallery above to see more of Alexander McQueen’s FW19 campaign featuring Kate Moss.