Julia Roberts making her Cannes Film Festival debut in 2016, barefoot, and wearing a gleaming Chopard necklace of white diamonds and an emerald drop pendant is a moment for the fashion history books. Now channeling the same joie de vivre, the Hollywood sweetheart is starring in a new campaign for Chopard‘s Happy Sport watches.
Roberts, who is known to not endorse any labels apart from Lâncome was chosen by the house’s co-president and artistic director, Caroline Scheufele, to be its “ambassadress” and the face of its Happy Sport campaign. Characterized by the free-spinning diamonds enclosed in the dial, the Happy Sport watches were created by Scheufele in 1993 and have since become popular joy-sparking accessories.
Scheufele’s love for cinema is not only evident in choosing an actor like the Pretty Woman star as the face of the campaign, but also in the concept of its short film. Directed by young filmmaker Xavier Dolan and styled by Elizabeth Stewart, the film shows Roberts gracefully moving — almost as if embodying the “free-spiritedness” of the watch’s diamonds — to Upside Down by Paloma Faith. “There is something about looking at a watch that, every time you look at it, kind of jingle balls these sparkling diamonds — [it’s] pretty rad,” says Roberts of her Happy Sport watch. “It’s good stuff,” she adds.
The teaser for the campaign shows a “super happy” Roberts sitting in front of the camera, her signature smile on her face as she answers questions. “The sunrise,” the 53-year-old actor replies when asked what makes her happy instantly. As for her happiness tips? “Be kind to others,” she says.
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