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Jimmy Choo Unveils Its Pre-Fall 2017 Campaign

For its pre-fall 2017 campaign, luxury shoe and accessories brand Jimmy Choo explores the theme of beguiling contradictions at the heart of the collection. “I wanted the new campaign to highlight the symmetry between the Jimmy Choo woman and man, the bold insouciance accompanied by a care free attitude. The campaign and collection invite you to embrace a free-spirited aesthetic where there are no rules. The styles are not there to define you but enhance how you feel at that moment,” says Sandra Choi, Creative Director of Jimmy Choo, in a statement. The images features models Steffy Argelich and Josh Upshaw, shot by fashion photographer Theo Wenner, and lounging in style against a sunlit backdrop. Meanwhile, an accompanying video sees the models engage in a playful game of cat-and-mouse. Discover the full campaign and collection here.

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