Calling all budding artists and designers! Luxury footwear brand Jimmy Choo has launched a weekly sketch activation on Instagram. The prize? Your very own Jimmy Choo shoe, designed by you and sold by the brand as part of a very special capsule collection.
Under the mantra ‘Choo Sketch’, creative director Sandra Choi is encouraging fans of the brand to draw their fantasy shoe. Ten of the best, as chosen by Choi, will then face a final vote via the brand’s Instagram. The most popular five remaining designs will be brought to life as a unique capsule that will form part of an upcoming collection; all proceeds of which will be donated to a charity within the Jimmy Choo Foundation.
“I wanted to share my love of sketching with the Jimmy Choo community,” says Choi, “in the hope that it will provide a moment of escape whilst we are all united by the challenges we are currently facing together.” Each week, a new sketch that symbolizes a message of positivity, will be chosen and posted by Choi. The first, by the designer herself, takes inspiration from the blossom trees in Choi’s garden during isolation, with the tag line ‘let’s blossom again soon.’
“It’s important to try to keep a positive mindset during these challenging times,” Choi continues. “The world is fighting something invisible to the eye that can be mentally and emotionally draining. For me, nature has always provided much needed escapism, watching the world continue to flourish as our usual way of life is interrupted has been enlightening…Never more than now have we needed to look to things that help our minds keep calm and stay positive. For my first Choo Sketch I have created a fantasy shoe that takes inspiration from the pure beauty of blossom contrasting against an infinite blue sky backlit with rays of golden sunlight. Our lives are on pause but nature continues to weave her magic – that helps to fuel my optimism.”
Simply share a scan or photograph of your own fantasy shoe design with the brand and a selection of favorites will be shared on @JimmyChoo stories each week. At the end of the competition, the final ten designs as chosen by Choi will be posted before followers whittle them down to the final, formidable five. As an added incentive, winners will also receive their very own pair of self-designed Jimmy Choo shoes.
The deadline for entries is Friday, May 15, 2020, and winners will be announced on Monday, June 8, 2020. Further information on how to enter and Terms & Conditions can be found at jimmychoo.com/choosketch