After a decade steering Moschino, it’s been announced that Jeremy Scott will be exiting the role of creative director at the Aeffe-owned Italian brand. “These past 10 years at Moschino have been a wonderful celebration of creativity and imagination. I am so proud of the legacy I am leaving behind,” Scott said in a statement. “I would like to thank Massimo Ferretti for the honour of leading this iconic house. I would also like to thank all my fans around the world who celebrated me, my collections, and my vision, for without you none of this would be possible.”
Scott presented his first collection for the cheeky Franco Moschino-founded label during the autumn/winter 2014 season. “Scott’s embrace of consumer culture in the name of Moschino was bright, brash, and ingenious,” wrote Tim Blanks in Vogue Runway’s review of the collection, which mixed McDonald’s logos, cow prints, and even Spongebob Squarepants. Scott’s penchant for mixing high and low aesthetics resonated with many of the decade’s most iconic pop stars. Everyone from Lady Gaga to Cardi B to Lizzo found a kindred spirit in his irreverent take on culture and fashion. Who else but Scott could dress Katy Perry as a literal chandelier (and a hamburger for the after-party) to attend the “Notes on Camp”-themed Met Gala in 2019?
In 10 years, Scott’s Moschino runways riffed on the subject of Barbie (a full decade before Barbie-core took over), paper dolls (a playful dig at the superficiality of the fashion business), cardboard (in an apparent critique of overconsumption), and money. The autumn/winter 2019 Price Is Right show will go down in runway history as one the funniest shows ever. He once even staged a show on a New York City subway at the MTA Transit Museum – complete with “Showtime” dancers.
His ability to remix the zeitgeist through Franco Moschino’s vision made the brand a viral success many times over – though not without the occasional misstep. A capsule collection released for spring/summer 2017 called “Just Say MoschiNO” was pill-themed, and many took offense to bags shaped like prescription pill bottles, given the opioid crisis sweeping the nation.
During most of his tenure at Moschino, Scott was also producing his eponymous label, which suddenly stopped appearing on the fashion show schedule in 2019. Vogue Business’s Christina Binkley brought up its absence from the New York calendar in a recent interview with the designer. Scott hinted that his Moschino schedule kept him too busy. “I want to be sure I have a nice life – I mean, quality time with people,” he told Binkley. The brand’s hiatus may not be an indefinite one. “I own the company, so I can decide,” Scott said.
In a press release, Massimo Ferretti, Chairman of Aeffe S.p.A, which owns both Moschino and Jeremy Scott’s label, said: “I am fortunate to have had the opportunity of working with the creative force that is Jeremy Scott. I would like to thank him for his 10 years of commitment to Franco Moschino’s legacy and for ushering in a distinct and joyful vision that will forever be a part of Moschino history.”
Originally published in Vogue.com