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The Online-Only Brand That Nails Parisian Chic

Jeanne Damas is a name you should be adding to your roster of ones to follow/swipe/appreciate on social media, alongside the likes of Charlotte Gainsbourg and Caroline de Maigret: aka the chic Parisiennes. Damas, the ultimate girl next door, is causing quite the stir building up a dedicated following (with nearly half a million Instagram followers) thanks to her effortless style, breezy bangs (think Françoise Hardy) and knack for looking stylish 24/7. For those hoping for a little slice of la vie Parisienne, the French model-turned-designer is sharing her 60s-inspired style with Rouje. Rouje is Damas’ online-only brand and offers a tight edit of easy pieces that are – you guessed it – a pretty slimmed down version of her own wardrobe. Think romantic blouses with plunging necklines, floral dresses, and denim numbers you won’t take off all summer long. This is everything you need to nail that effortless, yet affordable (prices start from 50 USD $ – 183 AED/SAR) French style and have some left over to enjoy la vie en rose.

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