This International Women’s Day, YOOX NET-A-PORTER is celebrating the many women who make up its dedicated Middle East office – striving to bring the best in luxury fashion and timeless design to the women of the region — with a special video.
It takes a woman to know what women want – and YOOX NET-A-PORTER is home to a team of regional experts who know how to curate an exceptional shopping experience for the discerning Middle Eastern client. Yoox Net-A-Porter consists of four multi-brand online stores – YOOX, The Outnet, NET-A-PORTER, and Mr Porter – each one tailored to capture the ever-changing needs of today’s fashion-conscious consumer. This includes a regional personal shopping team, curated merchandising, localized editorial, and regional specific campaigns. A major point of pride for YOOX NET-A-PORTER Middle East is its Dubai-based team, which consists of 21 nationalities – 60% of whom are women – and is led by CEO Middle East Nisreen Shocair.
In a world where women are often perceived as incapable of leaving a mark that changes the view of society, the YOOX NET-A-PORTER group is breaking barriers is honoring International Women’s Day on March 8 by delivering a full-service proposition run by women who have cracked the code on capturing the ever-changing needs of the market.
YOOX NET-A-PORTER’s celebration of International Women’s Day promises to not just impact women today, but also inspire younger generations in the Middle East to contribute and support each other’s career and growth. The celebration is a reminder that every woman’s success can motivate the other.
Style: Sarah Ruxton
Videography: Kais Dahoul
Hair: Anastasia Alawadhi
Makeup: Sarah Saya, Svitlana Lukiianenko at MMG
Production: Danica Zivkovic
Style assistant: Kate Dixon
Hair assistant: Evgenia Tsapenko