It’s hard not to notice the neon-lit Vogue Arabia x Facilité pop-up at the corner of Dubai Design District (d3), but the colorful exterior complements the illuminating message within its four walls: #BuyArabDesigners. After the success of Vogue Arabia’s digital campaign on supporting homegrown creatives last year, the magazine teamed up with the multi-dimensional concept space Facilité to feature an exclusive collection of Arab and Dubai-based designers this winter season. An intimate evening launch on December 8 welcomed influential talent from the region, including many of the designers themselves, to the much-anticipated debut showcase.
“This festive season, buy regional brands to support our fashion industry, so we can all grow together,” said Vogue Arabia editor-in-chief Manuel Arnaut. “Indeed, design and fashion are an integral part of a region’s culture, and it is up to us to celebrate this heritage through the work of our creative system.”
Click through the gallery below to see the A-list crowd of attendees.
At the launch, shoppers wandered the aisles of a carefully-curated selection of 16 Middle Eastern brands’ latest collections, from chic ready-to-wear labels to statement accessories and eye-catching jewelry.
Sustainable fabrics, inventive styles, and sophisticated silhouettes reign on the racks of the d3 pop-up highlighting fashion from female-helmed regional favorites All Things Mochi, Dima Ayad, Lama Jouni, Madiyah Al Sharqi, Mariam Alsibai, Reemami, and SemSem.
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Futuristic eyewear and delicate frames join crystal-embellished handbags and structured leather backpacks from HALM, Karen Wazen Eyewear, L’Afshar, Marzook, Okhtein, Philo, Roberi & Fraud for levels of contemporary aesthetics that on-trend fashionistas can admire up-close.
The pink marble countertops provide a neutral backdrop to the dazzling Lama Hourani and Bil Arabi adornments that command center stage, inviting interested eyes to check out this season’s imaginative interpretations on elegant traditions as an ode to the equally as transformative region in which the brands are based.
The Vogue x Facilité pop-up in d3 is now open every day from 10 am-8 pm until December 21.
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