Photo: Courtesy Loro Piana
For those in Milan this weekend, Loro Piana is opening its artisanal doors to the public. Those curious to learn of the heritage house’s almost century-long history of savoir-faire will be welcomed amid a plush and light-filled setting on Via della Moscova. There, Loro Piana members of the team, all clad in “Walks,” made viral on social media by the house’s biggest fan, Gstaad Guy, will take guests through its history and artisanal process.
Photo: Courtesy Loro Piana
Gstaad Guy is not alone of course, Loro Piana is loved the world over for its extraordinary quality and comfort executed with expert precision from sourcing the softest and finest hairs from New Zealand and Mongolia to knitting the coziest sweaters—cue its newest Cocooning range—by hand. The Loro Piana family hail from the north of Italy and were originally international salesmen traveling the world with their precious textiles in trunks.
Photo: Courtesy Loro Piana
In 1924, Pietro Loro Piana established his namesake company, which would produce its own fabrics within two years’ time. In the Forties, the founder’s nephew took the helm, establishing only the finest threads and crafting revolutionary fabrics as core to the company’s business. As Loro Piana continued to evolve from father to son, in the Eighties, the company began producing its own clothing, and in 1998, it opened the doors to its flagship store.
Photo: Courtesy Loro Piana
Today, an LVMH brand, it is taking part in the group’s open door days, where artisans are on-hand to display their skills, which have made the company one that upholds excellence in craft in a manner that is not flashy nor attention calling. And yet, its clothes and fabrics hold the gaze for their sophisticated tailoring and above all, soft touch that beckon to be worn close to the skin, time and again. Les journées particulières de LVMH will see 57 maisons open their doors across 15 countries free to the public. Visit Loro Piana, Milan at 33 Via della Moscova.
Photo: Courtesy Loro Piana
