Located at The Space, which is on the first floor of Jeddah lifestyle store Domvs, Homegrown Market is a creative hub dedicated to nurturing emerging regional designers alongside established brands. Founded in 2014 by Tamara Khadra (mother of twins Sama and Haya Khadra), the multi-brand concept store is partaking in a Freaky Friday-inspired “store swap,” where it will be trading collections with Dubai-based concept store Sauce.
Starting May 25, Homegrown Market will appear at Sauce boutiques across Dubai with its own offering, including abayas and kaftans from Saudi talent. Meanwhile, a selection of Sauce products will be showcased simultaneously at Homegrown Market in Jeddah. Middle Eastern brands such as Sarah’s Bag, Green Bar, and Fyunka, to name a few, will take up residence at Sauce in Dubai for a limited time only – mark your calendars.
