Vogue Arabia, March 2022. Photo: Louis Christopher
H&M’s Spring 2022 collection takes inspiration from a French countryside dream that’s all about endless sunny days. Floaty, feminine, bright, and everything one desires for their summer wardrobe, the collection features breezy dresses and easy separates in subtle colors—with playful pops of orange. The neutral slip dresses evoke days spent sunbathing in one’s garden, while strappy blouses offer a delicate twist on more formal pieces of clothing, perfect for a romantic dinner on a warm night.
Vogue Arabia, March 2022. Photo: Louis Christopher
Vogue Arabia, March 2022. Photo: Louis Christopher
The Swedish retailer has also tapped into what was once the zeitgeist of 90s fashion – the effortless, cool-girl look – which has been seeing the wave of resurgence for some time now. The collection’s earth tones and basics are a nod to H&M’s ongoing sustainable practices, which encourage investing in capsule wardrobe must-haves, which is an effective way to manage consumer accountability in the crisis of fashion waste. The average consumer buys a clothing item that is worn 36% fewer times now than it was 15 years ago, and H&M is aiming to be on the frontlines of high-street fashion to change this.
Vogue Arabia, March 2022. Photo: Louis Christopher
Vogue Arabia, March 2022. Photo: Louis Christopher
Besides wardrobe staples, the collection also features statement pieces such as a bright orange maxi dress with patterned daisies, or cream separates with flared-bottom trousers made entirely with laser-cut florals.
Vogue Arabia, March 2022. Photo: Louis Christopher
The H&M Spring 2022 collection is now available on Ae.hm.com, and in stores.
Read Next: Kate Middleton Wore a Cosy—and Very Affordable—H&M Sweater for Her Day Out in Denmark
Style: Jennifer Kolomoni
Movement director: Michal Gerlach at Art Factory Studio
Hair and makeup: Ania Poniatowska at MMG
Production: Danica Zivkovic
Model: Camilla Boehm at Art Factory Studio
Location: The Ritz Carlton Ras Al Khaimah, Al Wadi Desert
Lighting assistant: Mark Offemaria
Style assistant: Surbhi Nagpal
