Photo: Mann
Neo Real, H&M’s A/W22 collection, blurs the line between fantasy and reality. How? The newest drop from the high-street favorite leans on a bold color palette, streamlined silhouettes, gravity-defying fabrics and eclectic accessories to create a futuristic wardrobe that’s optimistic without being over-the-top. Dropping on October 13, 2022, the new line looks towards a promising tomorrow, where style goes hand-in-hand with functionality.
“How to dress for the future? That was the question the H&M Studio team was asking for autumn, as we discussed mankind’s inspiring missions to space,” shares Ann-Sofie Johansson, creative advisor at H&M. “We came up with sharp, minimalist silhouettes that feel confidence-boosting thanks to bold, brave shots of color—we wanted our customers to dare to dream.”
The result is a line of clothing that is, quite literally, out of this world. Party-ready metallic dresses shimmer alongside richly embroidered layers, velvet pantsuits instantly bring to mind Star Trek visuals, graphic prints add an edge to the mix, and anoraks in unconventional palettes—think fuchsia with a hit of lime green—hint at a vibrant future out in the skies. The accessories, from Sci-Fi sunglasses to chocolate brown boots, add a playful finish to the edgy collection.
Below, take a closer look at H&M’s Neo Real collection.
Photo: Mann
Photo: Mann
Photo: Mann
Photo: Mann
Photo: Mann
Photo: Mann
Photography: Mann
Style: Ahmed Rashwan
CGI artist: David Oldenburg
Hair: Betty Bee
Makeup: Toni Malt at Things By People
Digi tech: Ali Jerome
Post-production: Gorgeous Agency
Producer: Danica Zivkovic
Model: Galbi at Fashion League
Photography assistants: Junaynah El Guthmy, Nicole Leblanc, Anne Bianca
Style assistant: Dani K at 1602 Studio
