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Launch Hermès Scarves into the Sky at the Brand’s Kite Festival at This Dubai Beach

Photo: Courtesy of Hermès

This weekend, make the most of the breezy Dubai weather and head on over to Sunset Beach View for the Hermès Kite Festival. From February 10-12, the French luxury brand known for its silk scarves will celebrate the signature accessory by transforming them into flying objects. Seen taking the skies will be the ‘Plumets et Panaches’, ‘Robe légère’, and ‘Sur mon nuage’ scarves—all created in technical fabric, alongside bandanas, losanges, and shawls from the women’s and men’s collections.

Photo: Courtesy of Hermès

Visitors can choose to take a seat on the perches to take in the picturesque view of the colorful pieces amongst the clouds and the distant sea or create their own kites to release into the sky. The kite workshop will teach individuals or groups how to create their own flying objects from technical fabric printed with scarf designs and in distinct shapes within an hour. Next, visitors can learn how to fly these kites and even take to the skies to compete with others. For those who are just in for the spectacular sights, aerial demonstrations will be made by professionals while maneuvering extraordinary kites and performing novel ballets in the air.

Photo: Courtesy of Hermès

The first ever Hermès Kite Festival took place in Indonesia in October 2022. After its stop in Dubai, the joyful event will travel around the world, heading for Argentina, China, and South Korea next. The festival at Sunset Beach View, Jumeirah 3 is open to the public with free admission. Visits must be booked via

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