Melanie Elturk, co-founder and CEO of Haute Hijab. Photo: Instagram/@hautehijab
During the Holy Month of Ramadan, billions of Muslims around the world take this time to reflect on their blessings and generously share what they can with their communities—even while in lockdown. In honor of this giving spirit, US-based hijab brand Haute Hijab has partnered with crowdfunding platform LaunchGood to continue donating thousands of headscarves to healthcare workers fighting on the frontlines of Covid-19.
Although this campaign initially began with co-founder and CEO of Haute Hijab Melanie Elturk donating 250 headscarves to the hijab-wearing medical staff risking their lives every day to save others, Elturk quickly realized the need for sanitary hijabs was greater than expected when all were spoken for in less than an hour. In reaction to this overwhelming response, Haute Hijab opened up a form where female healthcare professionals can register to receive a free hijab and, as of April 30, more than 1,700 requests are already lined up.
To help fulfill this staggering waiting list and give back to these selfless medical workers, interested donors can join LaunchGood’s 30-day Ramadan Challenge and auto-donate any preset amount of money daily throughout the Holy Month. Plus, that’s not all—LaunchGood itself will also donate one hijab to the #HijabiHeroes campaign on behalf of each person who signs up for their challenge: LaunchGood.com/TeamHauteHijab. “This is the month of giving and irrespective of our campaign, it’s a great opportunity for sadaqah jariyah in this blessed month,” shared Elturk on Instagram, “and if we get over 200 sign-ups we have a shot at $10K to fulfill all #HijabiHero requests!!”
In addition to this challenge, those looking to make a donation directly only need to buy this product from the brand which will then donate a jersey headscarf on behalf of the buyer. “We’re committed to supplying hijab-wearing women on the frontlines with a fresh, sanitary hijab so there’s one less thing they have to worry about,” explained Elturk.
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