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Halima Aden and Hend Sabri are the Stars of Etro’s Latest Campaign

Halima Aden Etro

Somali-American model Halima Aden photographed by Matthias Vriens for Etro’s Pegasus Club Campaign. Photo: Courtesy of Etro

Etro has unveiled its latest campaign and it features some very special stars, notably Somali-American model Halima Aden and Tunisian actor Hend Sabri.

The Italian label chose Aden and Sabri to star among the diverse line-up for its new Pegasus Club Campaign. Aden and Sabri join models Alton Mason, Elsa Hosk, actor Hikari Mori, rapper Myss Keta, Italian fashion expert Anna Dello Russo, and Spanish socialite Naty Abascal for the campaign which celebrates Etro’s Pegaso bag, which debuted in the brand’s Fall 2020 runway show this year.

Hend Sabri Etro

Tunisian actor Hend Sabri photographed by Matthias Vriens for Etro’s Pegasus Club Campaign. Photo: Courtesy of Etro

The Pegaso cross-body bag is a re-imagined design of a style dating back to the 80s, with its name derived from the winged stallion of Greek mythology, an image that has been synonymous with the brand since 1968. Shot by Dutch photographer Matthias Vriens, the images show the iconic Pegaso bag in two different sizes and versions with a glossy finish in black, red, yellow, and electric blue colors. Vogue Arabia’s Diversity Editor-at-Large, Aden, can be seen modeling the glossy red style, while Vogue Arabia’s September 2020 cover star Sabri is seen holding the blue colorway.

23-year-old Aden is one of the most sought-after models in the fashion world. The former Vogue Arabia cover star was the first model to wear a hijab on international runways in 2016, and the first hijab-wearing woman to be featured on the cover of Vogue. The model and activist, who grew up in a Kenyan refugee camp, has recently celebrated buying her first home, in Minnesota in the US.

 

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Both Aden and Sabri are formidable women in their respective fields, with the Tunisian actor being one of the most in-demand actors in the region. The Egypt-based actor has been a longtime champion of female empowerment in the Arab world, both on and off-screen, often portraying roles that reveal the overlooked complexities of Arab women. Furthering her commitment to inspiring young, regional creatives, Sabri was recently named as the head of the jury panel for a filmmaking challenge to encourage young filmmakers from Saudi Arabia to produce new work.

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