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Gucci’s New Towards the Sun Collection is a Holiday Season Must

Colors are mood-enhancing: yellow is ‘happy’ (a literal ray of joy), pink is the color of love and kindness, green creates balance, and orange turns you into a social butterfly, apparently. We’re told that if you can ditch the monochromatic grayscale, even for a day, you might be surprised by the effect a brighter wardrobe can have on your mood, attitude (and other people’s towards you), even your life.

Tapping into our increased willingness to step out of our comfort zones come summer is Gucci, with their new Towards the Sun collection of bags, sandals, kaftans and silk scarves, in a dreamy palette of soft ice-cream shades: lemon sorbet, powder pink, baby blue, mint, and vanilla. Three bag styles – the GG Marmont 2.0, Zumi, and 1955 Horsebit – are offered in a number of sizes and finishes, with timeless top handles and sophisticated hardware detailing. The collection also sees the addition of a bucket bag with a semi-rigid circular base and leather top with drawstring closure: practical, chic, and destined for a summer escape.


Towards the Sun collection / Courtesy of Gucci

Bright dresses, beautifully bohemian kaftans (available in two different lengths), crochet halter tops, and high-waisted denim pants are just some of the highlights of the ready to wear – a 70s infused capsule primed for exploration or lazy lunches. And when the sun goes down? Pajama sets in silk jacquard or printed cotton featuring bib collars or bowling necks, primed for luxury lounging.

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