Givenchy’s first teaser campaign – “Transformation Seduction” – ahead of Clare Waight Keller’s first collection for the storied maison. Courtesy of Givenchy
After a series of musical chairs at the helm of the big fashion houses earlier this year (with the news of Bouchra Jarrar‘s exit at Lanvin breaking last week), the first move a newly appointed creative director makes holds a certain level of pressure about it. For her first advertising campaign at the house of Givenchy, Clare Waight Keller booked Steven Meisel to photograph models Saffron Vadher, Meghan Roche, Elias Bouremah, and Kolton Bowen in a private manor house in New York. After exploring the archives of the brand, Waight Keller found a 1953 silk print featuring orange feline eyes, and this has proved to be a creative turning point for the experienced designer. “To me, Givenchy is a world where women and men alike are strong, stoic, and mysterious,” she says. “They own their power, and share it equally.”
Givenchy’s first teaser campaign – “Transformation Seduction” – ahead of Clare Waight Keller’s first collection for the storied maison. Courtesy of Givenchy
The fashion world waits to see where the new artistic director will steer Givenchy. The maison‘s Fall 2017 collection was designed by the atelier team while the new announcement was pending, after Riccardo Tisci had left the building. The campaign shoot oozes confident and natural millennial beauty, and is a celebration of life’s quiet moments between a person, their pet, and ready-to-wear key pieces. “I love the simplicity of these portraits and the engaging directness of the subjects’ gaze,” Waight Keller says. “It evokes the bold, powerful, and very graphic quality Hubert de Givenchy gave to everything he designed.”
Givenchy Fall 2017 was created without an artistic director. The collection features an all-red lineup of looks that have a ski-chic edge, dotted with some high-shine pieces. Indigital
“I love the idea of a woman with a feline air,” the designer adds. “I wanted to play with that modern attitude and expression because I feel like it’s an apt metaphor for Givenchy’s current evolution.” Clare Waight Keller’s first collection for Givenchy will be shown at Spring 2018 Paris Fashion Week on October 1, 2017.
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