Follow Vogue Arabia

Why Giorgio Armani is Holding an Empty Show at Milan Fashion Week

In an unanticipated move, Giorgio Armani will be hosting his fall/winter 20-21 runway show behind closed doors at Milan Fashion Week, “given the recent developments of the coronavirus in Italy.” According to the statement released by the label, “the decision was taken to safeguard the well-being of all his invited guests by not having them attend crowded spaces.”

The Italian designer is set to close Milan Fashion Week with two shows at 4:00pm and 5:00pm CET taking place at the label’s Via Bergognone headquarters. “The show will happen, but in front of an empty teatro.” shared a spokesperson with Vogue. “It will be live-streamed on, Instagram @giorgioarmani, Facebook @giorgioarmani. Due to the status of the coronavirus in Italy, Mr. Armani has decided that he wants to safeguard the wellbeing of all his invited guests by not having them attend crowded spaces.”

The announcement follows media reports from Friday and Saturday in which health authorities and Italy’s Prime Minister Giuseppe Conte confirmed two virus-related deaths and almost 80 reported cases of infection. Due to the outbreak, several Italian towns are on lockdown while regional authorities have ordered the closure of schools, businesses, and restaurants in Veneto and Lombardy.

The designer recently presented the fall/winter 20-21 collection for Emporio Armani at Milan Fashion Week which highlighted the use of recycled materials.

Read Next: Will This “Jellyfish” Bag Be The New Pouch? All The Best Accessories In Bottega Veneta’s AW20 Show

View All
Vogue Collection