Master Lebanese couturier Georges Hobeika turns to great architecture and storied traditions harking from Andalusia for Fall 2017 Haute Couture. Cue intricate embroidery, bold silhouettes accentuating femininity, and distinctly glamorous gowns primed for high-society events. The Vogue Arabia fashion desk peeks behind the atelier curtain to discover more about the Middle Eastern designer, who once interned at Chanel and is now at the helm of his namesake brand.
What do you see in the future for the couture industry?
I see a revival of the quintessential couture craft, fueled by the demand from a new generation of fashion lovers who want to experience wearing one-of-kind, tailor-made designs that capture a woman’s unique style.
Backstage at Georges Hobeika Fall 2017 Haute Couture. Courtesy of Georges Hobeika
What is your signature touch on every design?
Sensuality and modernism, along with a distinct femininity accentuated by precious embroideries and crystals.
Who is the Georges Hobeika woman?
The Georges Hobeika woman’s style always makes a statement, contrasting elements of romance and grace with elements of boldness and seduction. She is confident and, when it comes to fashion, she is fearless.
Name your biggest achievement in fashion.
The key moments and my proudest achievements are one in the same: my first couture show in Paris, the opening of my showroom in Paris, and becoming a guest member of the Chambre.
What aspect of the Arab culture that inspires you the most?
Its combined richness, depth, and passion, which sets it apart from all others cultures in the world.
Backstage at Georges Hobeika Fall 2017 Haute Couture. Courtesy of Georges Hobeika
What kind of music do you listen to when you work?
It depends on my mood. Usually, classical is my genre of choice.
Describe you favorite spot in your studio.
My large white sketching table situated in the middle of the production floor of my haute couture atelier.
Your go-to spot to get inspired in Beirut?
My family home in the mountains.
Backstage at Georges Hobeika Fall 2017 Haute Couture. Courtesy of Georges Hobeika
Where do you see your brand in the next five years?
The only thing I know for sure is more expansion of the brand.
Georges Hobeika Couture is available from the brand’s atelier on Pierre Amine Gemayel Blvd in Beirut, and 15 Rue Royale in Paris. For more details visit the brand’s website.
