South Korean eyewear brand Gentle Monster has teamed up with Mizzen to launch its first flagship store in the Middle East. Located on the first floor of The Dubai Mall, the flagship store boasts the brand’s distinct and playful retail experience and the thought-provoking theme it’s known for.
According to a statement, “the Dubai flagship store portrays a hopeful future agricultural society on the part of the Earth which became prosperous with an addition of the 13th month. The store offers experiences for a diverse range of reflections on future farms and agricultural robots controlled by human beings in a fertile environment.”
In celebration of the store’s launch, the brand has introduced a rendition of its most popular style from its 2019 collection, the Chameleon, in the colors of the UAE. The exclusive model also comes with special packaging and will only be available at the Dubai flagship store.
Gentle Monster’s edgy style of sunglasses has been spotted on not only renowned Korean celebrities but also models like Kendall Jenner, Gigi Hadid, Emily Ratajkowski, Chanel Iman, and Miranda Kerr, as well as British pop star Dua Lipa. Its futuristic frames, quirky designs, and hypnotic mirrored lenses are also taking on the eyewear industry while giving classic sunglasses a run for their money.