Cara Delevingne is the star of Dior Jewellery’s latest campaign for its new Gem Dior collection. Designed by Victoire de Castellane, Gem Dior 2021 marks the first time for the creative director to create a collection of watches and jewelry together. The line is made up of seven watches and 11 pieces of jewelry featuring various gemstones and minerals in an abstract form. Delevingne, who is the face of Dior Jewellery, as well as its muse, models the stunning new pieces against clean, gem-toned backdrops.
In an amalgamation of nature and couture, the collection is inspired by natural minerals and the manner in which Christian Dior would pin fabric swatches for his haute couture creations on sheets of paper. The result? Pieces in yellow, rose, and white gold punctuated with malachite, lapis lazuli, carnelian, pink opal, and tiger’s eye in asymmetrical shapes. “I wanted to design a collection of watches and jewelry that wasn’t figurative,” shares de Castellane. “The spirit of this collection is modern, it’s a style I would describe as abstract organic, an organized commotion that proved a true technical challenge for our ateliers.”
The design signature of the collection is stacked, offset links of varying lengths featuring on claspless watches, bracelets, rings, and earrings. Some links are swapped with ones adorned with brilliant diamonds while others are set with vibrant gemstones and minerals. All of the seven watches have octagonal faces reflecting the natural shape of rough tourmaline, while the dials are also set with a gemstone or mineral, including white mother-of-pearl, onyx, lapis lazuli or malachite.
The maison has also released a film showcasing the exceptional craftsmanship behind the Gem Dior collection. The craftsmen can be seen bringing the delicate gouaches created by the studio to life by shaping the metals before meticulously placing the dazzling gemstones on them.