Follow Vogue Arabia

Designers Fly to Dubai for This Sun-Inspired Pop-Up

Follow the Sun Dubai

Shourouk earrings and Sandra Mansour dress. Photo Mazen Abusrour. Courtesy Giorgia Viola Communication

“No stress, just strass!” exclaimed accessories designer Shourouk ahead of her flight from Paris to Dubai. Following Saint Tropez, Nikki Beach Porto Cervo, Hotel Brach in Paris, and Grand Bellevue Hotel in Gstaad, Dubai hosts the newest edition of the glamorous “Follow the Sun” pop up.  The sun-drenched traveling concept is conceived and produced by Giorgia Viola Communication. “It’s a great way to kick off the summer,” adds Lebanese designer Sandra Mansour of the pop-up, which will also present her brand. An immersive, “destination-centric” curated shopping concept, “Follow the Sun” offers luxury pieces for today’s jet-setting conscientious shoppers. The handpicked 21 brands span ready-to-wear, accessories, and summer essentials. “I am in love with Dubai as it is exactly the place where I can live my dream of a never-ending summer,” waxes poetic Silvana Bergoglio of Saint Bag Milano. “My inspiration is coming from the colors of the sea and lifestyle of this multinational sunny metropolis.” Meanwhile, Natalie Getman for Demicheli comments, “What is more beautiful than rays of the sun refracted through the facets of gems?”

Follow the Sun Dubai

Alessandra Gallo bodysuit. Photo Mazen Abusrour. Courtesy Giorgia Viola Communication

Oceanus swimsuit. Shourouk earrings. Sebastian Milano shoes. Photo Mazen Abusrour. Courtesy Giorgia Viola Communication

To make the shopping experience all the more fluid and accessible, UAE-based mobile application for social commerce Zbooni enables a shop-now feature at the pop up and remotely via messaging services like whatsapp. Shop Sandra Mansour, Kukhareva, Talita London, Shourouk, Gemy Maalouf, Capittana, Les Friday, TBD Eyewear, Sebastian Milano, Panarehi, Oceanus, Maison Fiorenza, Van Dalsky, Demicheli Jewelry, Mc2 St Barth, Saint Bag, Alessandra Gallo, Valentyna Alb, Maison Ravn, Elda Jewels, and Magnetic Midnight. Follow The Sun is at Nikki Beach, Pearl Jumeirah, Dubai, May 14-27

IMAGES courtesy
@mazen.abusrour photographer
@seherkhanp stylist
@joycostam at @signatureelement

READ NEXT: Why Huda Kattan is ready to show more skin

View All
Vogue Collection