The Gold Glass Dress NFT designed by Dolce & Gabbana and constructed by UNXD, a digital marketplace. Photo: Courtesy of UNXD and Dolce & Gabbana
The first-ever Metaverse Fashion Week (MVFW22) is here, and Vogue Arabia plays a special role in the first-of-its-kind virtual fashion event. Launched by Decentraland Events, a 3D virtual world that runs on the Eretheum blockchain, MVFW22 takes place from March 24 to March 27, and will showcase over 50 international brands and creators.
How can you have the complete Vogue Arabia experience at Metaverse Fashion Week?
Always at the forefront of fashion in the region, Vogue Arabia, it comes as no surprise, is also a part of Metaverse Fashion Week. The venue includes a fashion district which features inter-linked catwalks, panels, and galleries for the designers. Within these districts is the Luxury Fashion District, in which avid readers of the magazine can enter a Vogue Arabia universe.
Presented by both UNXD and Vogue Arabia, this section, created in celebration of our 5th anniversary, comes to life at the touch of a finger, taking visitors on a red carpet journey through some of Vogue Arabia’s milestone cover and shoot moments, from Lebanon, Qatar, Saudi Arabia, and more. Each striking visual unfolds to reveal a backstory you may not know, from the thought-process behind the powerful anniversary cover starring Huda Kattan, Nadine Njeim and Amina Muaddi, to special quotes from the likes of Halima Aden, Gigi Hadid, and royals including Her Highness Sheikha Fatima bint Mubarak.
To add to that, the Vogue Arabia pop-up will also give fans and followers the full red carpet experience, allowing them to pose for the cameras in true celebrity style. Along with a number of fashion houses, this area also includes Boson Protocol, which mimics a boulevard of metaverse stores, allowing brands to sell luxury and physical goods in the form of non-fungible tokens (NFTs.)
What can you expect from the shows at MVFW 2022?
Estee Lauder, Dolce & Gabbana, Tommy Hilfiger, and Elie Saab are a few of the renowned brands participating in the virtual fashion week. Presenting their latest collections, designers are provided with the opportunity to dress avatars, straying away from the traditional fashion weeks in person. A milestone in the fashion industry, Decentraland’s MVFW22 introduces a new way of looking at and presenting fashion through AI and robots and what is termed as ‘phygital goods’, whereby physical and digital meet to produce a unique experience for users.
“Through MVFW22, we endeavor to broaden the horizon of what ‘metaverse’ means,” says Sam Hamilton, foundation creative director of Decentraland. “We just leveled up the playing field for the world of fashion and decreased the limitations. Even in the metaverse, you’ll be needing a ‘fit.'”
By signing up for free, users can attend all MVFW events, but an Ethereum wallet is necessary for purchases. The exhilarating experience includes a lot more, as Decentraland has also organized after-parties, panels, and film screenings.
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