American high jeweler Tiffany & Co. has announced that it is committing to 100% geographic transparency, raising the bar for sourcing ethical diamonds. In layman’s terms, consumers will now be informed of the region or countries of origin of individually registered diamonds. Come 2020, clients can also follow the craftsmanship journey. Set to lead the diamond transparency conversation, Tiffany & Co. is now tracing each individually registered diamond via a “T&Co” serial number, that will serve as a porthole to the information desired.
Responsible mining is at the heart of the Tiffany Diamond Source Initiative while establishing global standards has long been key to its culture. Tiffany diamonds and raw precious metals are sourced direct with only .04% of the world’s gem-grade diamonds accepted by Tiffany & Co.. and sent to be cut and polished by some 1500 in-house expert craftsmen. It is via direct relationships that the American high jeweler can ensure that mines are operated responsibly. A founder of the Initiative for Responsible Mining Assurance (IRMA), an organization making significant strides in establishing global mining standards, Tiffany also ensures locations like Yellowstone National Park and Bristol Bay, Alaska, remain protected from diamond mining. A Tiffany diamond’s journey might last upwards of a year until it is finally ready for its blue box.