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Saudi Nuun Jewels Unveils its “Sweet Spot” at Jewellery Arabia

Nuun Jewels

Nuun Jewels founder and designer HRH Princess Nourah Al Faisal. Photo Vogue Arabia

Inside the Paris Nuun high jewelry boutique, HRH Princess Nourah Al Faisal’s eyes light up with excitement. The designer and founder of the high jewelry brand launched her gilded universe six years ago, yet she unveils each new collection with the authentic joy of a true artist. Only this new collection isn’t a collection per se; in fact, it signals a turning point for Al Faisal. She has decided that moving forward, Nuun Jewels will only release one-off pieces. It’s a decision that will satisfy her creative juices and also the desires of her clientele, who appreciate knowing that what they own, no one else can.

Nuun Jewels boutique, Paris. Courtesy Nuun Jewels

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She refers to the release of ten pieces a “statement” and indeed the rings and earrings brilliantly showcase her artistic brio. Something of a signature, none of the jewels feature perfect symmetry and appear to revel in turning the idea of perfection upside down. “I don’t want things to be symmetrical; I find that to be limiting,” starts Princess Nourah. “In nature, everything is beautifully balanced and isn’t symmetrical. If you look at the most beautiful woman in the world, her face is not symmetrical. If it were, she would not be as beautiful. I believe in that same equation for jewelry. I try to find that sweet spot.” The designer explains that she takes the stone, material, and its purpose into consideration when sketching a piece, before it is brought to life by expert craftsmen at Place Vendôme. “The idea is to continue creating,” she comments with a wide smile, hinting that she has found the right formula for her jewelry and for herself, too.

See some of the new Nuun Jewels pieces in the gallery below. They are currently in Bahrain for Jewelry Arabia until November 23rd with The Overdressed Pavilion.


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