Titled ‘Release 6-20,’ Fenty‘s latest three-part collection is a celebration of all things creative, defiant, and youthful. Launching progressively across the month of June, the collection symbolizes the poetic shift that starts with activism and ends in change. Intended for the multi-faceted youth of today, it is creatively versatile; comprising psychedelic prints, 90s subculture references, and baggy, rave silhouettes.
A quintessential summer collection with pieces to suit every occasion, Release 6-20 uses color and print in a bid to relay momentum and hope. Starting with its first release, where understated monochrome daywear reigns supreme, Drop 1 is an overture for what is to come next. Drop 2 is amplified, albeit incrementally with color and print, while the emergence of casual cuts and slogans set a new, more defiant tone. Eventually culminating in Drop 3 which, in embodying a climatic psychedelic shift, is reminiscent of style cues born out of periods of steep social change. The collection is captured by London based photographer, Lea Colombo, who has memorialized energy, hope, and direction through a suite of young, inspired activists, artists, musicians and models.
Standing strongly in the pursuit of solidarity, freedom, and equality, Rihanna has consistently used her platform to advocate for change. From declining to perform at the 2020 Super Bowl halftime show in support of Colin Kaepernick; the NFL player who was fired for peacefully protesting police brutality, to partaking in an online video titled ’23 Ways You Could Be Killed If You Are Black in America,’ the singer and designer is and always has been clear on her stance against injustice and inequality.
Translating this personal sense of activism into something that can be absorbed by her fans and the public at large, Rihanna has ensured her pursuits within the fashion and beauty industry also reflect her values of inclusion. With a makeup line that caters to all shades and colors, and a clothes line that champions plus size women, Rihanna’s intentions to use her platform for good are solidified in every move she makes.
As communities around the world come to a grinding halt over issues of inequality and injustice, Release 6-20 is not only intended to provide hope to a generation of activists who need it now more than ever, but also recognition for the work they have done, and the work they continue to do. Drop 1 will launch on the 11th of June, 2020.