Logomania is sweeping the streets, and at the forefront is Fendi’s ubiquitous double F monogram. For Fall 2018, the Italian luxury label churned out a collection rife with printed Fendi-logo fur bomber jackets, coats, and totes, that have garnered major attention from the trendy fashion set. Kylie Jenner had the ultimate mommy-and-me fashion moment when she went out on a stroll with her newborn Stormi Webster wearing head-to-toe Fendi monogram outfit, replete with the brand’s platform boots and a matching bum bag. The outfit was complete with baby Stormi’s monogrammed Fendi stroller, naturally.
The look echoed her big sister’s, Kim Kardashian West, who posted a selfie on Instagram wearing a head-to-toe Fendi-monogrammed look, which also found a fan with Sita Abellan. At Milan Fashion Week, the DJ and model donned a Fendi-printed fur coat, tights, belt, bag, and pumps. Bella Hadid is another A-lister to take the logomania trend to a whole other level, when she stepped out in Paris last month wearing a fur Fendi skirt suit emblazoned with the double F logo. She paired the outfit with black, sheer tights, black Mary Janes, a clear clutch, and her signature tiny shades.
Meanwhile, Rita Ora put her own feminine spin on the look in London, opting to pair her Fendi jacket with a blush pink leather skirt, heels, and striped ankle socks. Taking a less-is-more approach to the logomania trend is Rosie Huntington-Whiteley, who stepped out in New York City carrying Fendi’s micro bag coupled with a houndstooth blazer worn over a black turtleneck, suede knee-high boots, and tight, leather pants.