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We Can’t Stop Watching These Animations of Fendi’s Iconic Peekaboo Bag

The Fendi Peekaboo bag made its debut in 2008 on the Spring 2009 runway, instantly gaining cult status thanks to its creative director of accessories, Silvia Venturini Fendi. And while many bags from the “It bag” era have fallen out of favor, the Peekaboo remains a coveted collector’s piece among editors, street style stars, and fashion enthusiasts the world over.

Featuring a “kangaroo pouch”— one side draped open – the bag now comes in a number of manifestations, including in lambskin, mink, printed leather, and crocodile materials. Sizes range from a micro version ideal for a night out to a tote roomy enough to fit all your essentials: laptop, wallet, and a pair of stilettos.

In honor of the bag’s 10th anniversary, Vogue Arabia has collaborated with Greta Larkins, the Australian artist behind the cult FashGIF Tumblr page, to create a set of animations inspired by Fendi’s iconic accessory. “[The bags] are so playful and lend themselves well to animation,” muses Larkins. “The use of color and unexpected elements such as bold stitching and oversized metallic beads gives you a great starting off point for animation ideas,” she explains.

Larkins has made quite a name for herself through the fashion GIFs she routinely shares on her Tumblr account, which she launched in 2011. The Melbourne-based artist, who has built a community of over 350,000 followers, first began making GIFs as an experiment to see “if she could do it.” Now, GIF-making is her full-time job.

As a brand, Fendi has a notable history of supporting arts and culture. In February, the brand marked the first anniversary of its F is For… initiative by inviting six international graffiti artists to work on a mural entitled “The Ring of The Future” situated atop the Palazzo Della Civiltà Italiana in Rome. Additionally, Silvia Fendi invited Instagram artist and meme maker Hey Reilly to design motifs for the brand’s Fall 2018 men’s and women’s wear collections.

While the brand’s Peekaboo totes might be named after a popular children’s game, the brand’s attention to detail and on-going success of iconic pieces is certainly no child’s play.

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