In celebration of the euphoric harmony woven between unreined creativity and treasures of the past, Fendi is launching a limited edition collection of its most iconic handbags this summer season. Aptly named the Croco Sunshine project, the storied Italian house has reimagined a selection of its forever-timeless it bags with specially-treated crocodile for an enlightening lesson in contemporary opulence.
Dedicating the first drop exclusively to its Middle Eastern clientele, Fendi has embued seven special edition pieces of its coveted Peekaboo and Baguette bags with motifs embracing the renowned glamor of the region. Luxurious shades of metallic croco paired with gold-toned hardware detailing offer a sleek nod to the Arab world’s expertise in elegance while also staying true to the playful artistry of the Roman atelier. Presenting the stylistic masterpieces on a series of unique artworks, of inkblot work by Kevork Keshishan (@iamdiamondsetter), each personalized artwork captures the centerpiece accessory’s unique story with vibrantly-hued patterns and intricately-detailed graphics with a flair of unmatched ingenuity.
Foregoing a traditional release schedule aligned with seasonal collections, future Croco Sunshine interpretations will be created solely on a sheer inspiration basis, debuting only when the studio is piqued by a noteworthy palette. Electing to fashion a rare number of each croco iteration and only displaying them to aspiring collectors through sketches hailing directly from the design studio, Fendi wraps each precious final arrival in an aura of mystery and undiluted anticipation. Although these first seven editions were specifically released to Fendi’s discerning clients in the Middle East—with three selling-out almost immediately after their unveiling—elite sartorialists on all corners of the globe can inquire about upcoming collections through one of Fendi’s international boutiques.
Lauded as a longtime cultural phenomenon, the Fendi Baguette has revolutionized the fashion industry since its first appearance back in 1997. The trendy shoulder bag originally reached star-status after Carrie Bradshaw‘s infamous “It’s not a bag. It’s a Baguette” quip but decades later, the Baguette is still finding its way tucked under the arms of modern-day Hollywood A-listers, from Gigi Hadid to Priyanka Chopra Jonas. As a master of innovation, Silvia Venturini Fendi is leaving no stone unturned, experimenting with new sizes, eclectic designs, and quality materials to continuously elevate the famous vintage accessory to new heights. Fendi’s Peekaboo has been receiving a similar savoir-faire treatment after quickly becoming one of the most sought-after highlights from the spring/summer 2009 collection. Transcending generations, the Peekaboo’s cult-favorite silhouette is reinvented season after season in visions championing everyday versatility and exquisite craftsmanship for any occasion or style preference.
Regardless of the makeover, one aspect seems to ring true with each evolution of Fendi’s signature bags: An instantaneous top spot on any fashionista’s wishlist.