Fendi Fall 2023 couture. Photo: Philipp Jelenska
The couture looks of Fendi never cease to dazzle as season after season, the house presents the finest creations. And now, one can find them at a newly revamped space in Dubai.
Fendi Fall 2022 couture. Photo: Philipp Jelenska
Located in the luxe Fashion Avenue in Dubai Mall, Fendi’s boutique has doubled in size and grandeur, infusing its classic Roman aura into the Middle East. The revitalized boutique is doused in silver and champagne walls and framed by windows accentuated with LED arches, resembling the famed Palazzo della Civiltà Italiana. The house’s striking creations from artistic director Kim Jones steal the show once inside, with the brands’ spectacular designs being displayed around the two-floor boutique.
Fendi Spring 2022 couture. Photo: Philipp Jelenska
Fendi’s couture collections can be found inside the White Diamond Room, which features geometric cuts of marble and champagne-doused walls, where clients can view the pieces surrounded by the aroma of musky white flowers. Fendi’s most opulent creations, from leather goods to home decor, are also present throughout this boutique.
Fendi Spring 2023 couture. Photo: Philipp Jelenska
Named after precious gemstones, the experiential rooms of the Fendi boutique house some of their most extraordinary designs: The Amber room holds home decor, the Yellow Diamond room features leather goods, and the Sapphire room takes center stage with a unique display of Fendi gems. Playing on the room’s name, the gems found in this room take luxury to the next level with a singular-edition pair of bejeweled Peekaboo bags specially crafted for the reopening of the boutique. With the two pieces embracing details such as 18k gold finishing, 2.9k diamonds, and crystal beads dipped in 24K gold, these designs embody Fendi craftsmanship and grandeur.
Fendi Fall 2022 couture. Photo: Philipp Jelenska
Style: Ahmed Rashwan
Hair: Deena Alawaid
Makeup: Arianna Scapola at TBP
Producer: Danica Zivkovic
Model: Anastasia B at Fashion League
Digi tech: Sonja Jelenska
Lighting assistant: Mohammad Sufyan
Style assistant: Dasha Chu
Location: Fendi boutique in Dubai Mall
