The video sees five rhythmic gymnasts, all wearing Fendi gymnastic uniforms, celebrating the Baguette bag that is passed between each of them as they dance and move across the room. The rhythmic dance encapsulates the curves, edges, accents, and unique movement of the bag, in what is described as “more than just a tribute to the Fendi Baguette in name” but a tribute to the “Fendi Baguette in its purest form”.
The Baguette bag features the Italian label’s hypersoft, signature FF logo-embossed leather, and is presented in the video in five distinct colorways: black, yellow, pink, light blue, and red. It was originally conceived by creative director Silvia Venturini Fendi in 1997, and its continued success has seen Fendi‘s signature accessory regarded as one of the most iconic fashion creations ever made. The bag also gained popularity from its frequent appearance in the television show Sex and the City, in the late 1990s and early 2000s, as the accessory of protagonist Carrie Bradshaw, who is famed for the line “This is not a bag, it’s a Baguette!”.
The small, compact bag is often cited as one of the first “It” bags and was relaunched in 2019 with a legendary comeback campaign with the slogan #BaguetteFriendsForever. The return of the bag symbolized Fendi’s testament to women supporting women and the value of friendship.
Earlier this year, another short-film in the Baguette Friends Forever series was released, featuring model Winnie Harlow and her best friend, Jamaican influencer Shannon Hamilton, that saw the pair explore the glamorous sights of Miami with their Baguette bags in tow.