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Fendi Champions its Italian Roots with a Unifying Orchestral Performance


The 1st movement: Celebrated violinist Anna Tifu with the Accademia di Santa Cecilia at Fendi’s Rome headquarters. Courtesy of Fendi

In a symbolic demonstration of Italian resilience and unity in the face of unprecedented difficulties, Fendi joined with one of the world’s most prestigious musical institutions for a breathtaking live orchestral performance in Rome. Yesterday, June 20, key musicians from the Accademia Nazionale di Santa Cecilia along with acclaimed violinist Anna Tifu presented the melodious notes of Antonio Vivaldi’s iconic Four Seasons at Fendi’s picturesque headquarters, Palazzo della Civiltà Italiana, to celebrate the incomparable warmth of togetherness after months of isolation. The live-streamed event was titled “Anima Mundi” in tribute to the “unifying principle from which each organism takes shape, articulating and differentiating itself through its individual specifications, to then unify under a Universal Soul,” explained an official statement from the luxury brand.


The 2nd movement. Courtesy of Fendi

In a compelling demonstration of this belief, the string ensemble began the performance at dawn separately on the steps of the Palazzo in parallel to the social distancing recently required in Italy before being united by the orchestra at sunset on the rooftop of the “Square Colosseum” for the piece’s climactic final movement in a powerful swell of music to signify the end of the isolation period. Fendi decided to weave together the sun patterns and hold this visually stunning performance on the day of the summer solstice to symbolize the “common desire to restart, reunite and rejoin,” continued the release, in honor of the Academia’s first concert since the start of the pandemic.


The third and final movement. Courtesy of Fendi

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This exclusive collaboration between two organizations that are steeped in decades of Roman history and are often regarded as the cultural and creative treasures of the Italian capital grew from the “desire to share with the community, after the pandemic, a positive message of rebirth through art, fashion, and music.” With Tifu dressed in three sweeping Fendi couture creations each more breathtaking than the last throughout the show, the timeless classical music of the Venetian composer was personified in a  beautiful reminder of the limitless ways to express hope and harmony through the arts.

In an exciting finale to this uplifting showcase, Fendi also announced the maison will be returning to this heritage-inspired backdrop to stage the Fendi runway show in the fall, where both the men’s and women’s collections will be presented on September 23. Watch this space for more updates…          

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