Photo: Courtesy of Ounass
For three days – May 10 to 12 – Los Angeles-based luxury fashion brand Fear of God has taken over Dubai with a temporary shop called Atmosphere hosted by homegrown e-commerce brand Ounass.
The activation marks the brand’s first shop in Dubai, and is located in an area known for its growing vibrancy and cultural importance, Al Quoz. Housed within Concrete at Alserkal Avenue, the store will reflect the sleek, modern, and minimalistic style of Fear of God in an intimate and exclusive environment. Founded in 2013, the brand is known for its distinct interpretation of American expression through timeless silhouettes and shapes that re-envision tailoring.
Photo: Courtesy of Ounass
Atmosphere will feature an exclusive capsule from Fear of God ESSENTIALS, which can also be purchased online from Ounass after May 13. The e-commerce brand also houses the region’s widest range of luxury brands along with a carefully curated edit of capsule collections from local and international designers.
With this latest Fear of God activation, Ounass showcases its penchant for attracting renowned international names to the region and its rapidly growing market for luxury goods ranging from fashion and beauty to lifestyle and homeware.
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