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Fashion Forward Dubai Returns to Jeddah With a Pop-Up Store

Fashion Forward Dubai has announced that it’ll be featuring some of the show’s top talents in an exclusive pop-up at Saudi Arabia’s luxury boutique Rubaiyat. The pop-up, which will last from May 17 to June 3, will feature a Ramadan/SS’19 collection from twelve of the leading apparel designers in the region. It is the third edition of its kind, with past pop-ups taking place at Rubaiyat as well.

Courtesy of Fashion Forward Dubai

The pop-up store will offer discerning shoppers the opportunity to view the work of young designers with an entrepreneurial spirit. It aims to showcase and develop fashion talent. The popup is endorsed by the Dubai Design District (d3) and supported by the Dubai Design and Fashion Council (DDFC.)

Excited? You should be! Here’s the lowdown on who’s going to be there. In the apparel section: Arwa Al Banawi, Beige, Bint Thani, Bthaina, I am Mai, Marina Qureshi, Nasiba Hafiz, Noon by Noor, Rami Al Ali, Sara Altwaim and Zayan the Label. Want to add a little something to your accessory collection? Accessory brand Sarah’s Bag will be making an appearance at the pop-up, too.

Fashion Forward Dubai is a fashion show with a difference that merges retail with runway. The show provides a platform for young artists from across the region and will be taking place in the Dubai Design District (d3) between October 30 – November 2.

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