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Fashion Forward to Launch a Pop-Up in Jeddah’s Rubaiyat

Arwa Al Banawi Spring 2017 Collection. Courtesy of Arwa Al Banawi

Fashion Forward Dubai (FFWD) has announced that it will present a pop-up store in Jeddah luxury department store Rubaiyat to showcase twelve of its regional talents. The pop-up plays host to DDFC/Vogue Fashion Prize finalist Rula Galayini, Arwa Al Banawi, Nasiba Hafiz, and Hessa Falasi, as well as FFWD runway regular Amira Haroon, Sarah’s Bag by Sarah Beydoun, and abaya brand Ghudfah.

Housed under Fashion Forward’s “EPIC” initiative (Empowerment Program through Industry Collaboration), the pop-up is open during Ramadan with a mix of seven ready-to-wear and five accessories brands that capture the diversity of the Middle East’s emerging fashion scene.

The FFWD “EPIC” Pop-Up shop will be live from June 5-25th at the Rubaiyat department store in the Stars Avenue Mall in Jeddah.

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